Blackribbit

We were approached by a small Massage Therapy practice in Brooklyn in need of a fresh look and feel to help expand their clientele. The market landscape provided the opportunity to create an environment seamlessly merging the founder’s philosophies of holistic wellness with modern accessibility.

Smooth Limousine, a San Francisco Bay Area private chauffeur company, has succeeded for a long time through nearly only a traditional, word-of-mouth marketing model. With the shift of app-driven car services and the customer need to centralize booking processes on mobile devices, Smooth Limousine was ready to take their business digital. As such, they came to us to launch a brand program to concentrate on expanding and repositioning them online and digitally to target the hotel industry and tourism.

We established their brand strategy, go-to-market brand identity, and launched a promotional website with the intention of raising awareness, simplifying contact and offering easy-to-use, intuitive booking processes.

The Shackleton Research Trust is a non-profit organization with a mission to maximize the global footprint of underrepresented students of science. We were honored to be a part of this awesome project to help develop the brand strategy, design the logo, visual identity and website, and execute a marketing plan to help the organization achieve its ambitious objectives. 

Logo design, visual identity and marketing collateral for an easy-to-use, affordable, resistance bands training kit and distributor.

me Moringa, a producer and distributor of Moringa Oleifera was in the process of relaunching their brand and hired Blackribbit to create marketing collateral and to give their web store a face lift. We changed their hosted platform altogether, and aligned the visual and UI design with the new brand messaging, resulting in a more open, fluid and contemporary aesthetic.

Eiffel Group came to us with a challenge to brand their ERP startup within a saturated market. We jumped on the opportunity and positioned Eiffel Group as an entity who empathizes with their customer and understands the stresses they undergo via complex management problems within their business.

The purpose of this project was to rebrand a security training center and adventure outfit with a mission to provide education in the personal security marketplace for civilians, security contractors, and law enforcement professionals. The result reflects their new, broader range of services and competencies.

We were hired to develop a campaign surrounding a new character, or "Doll", originally called Molly, then changed to Kandi. Our idea to cover her in colors, candy and crazed allure was inspired by the raver lifestyle. Located in a padded cell, recreational drugs were replaced with candy and Kandi's addiction is being fed. The result was the idea of feeding a girl's inner party child with the slogan, "Can you hang with Kandi?"

Arrive Nine-to-Five, or A925, was conceived when addressing issues surrounding the refugee population in Germany and focusing on an approach that would help improve their integration process into the economy. The scope of work for A925 included defining a concrete problem, planning, researching, designing, prototyping, and testing. Our team conducted extensive research including expert interviews, co-creation brainstorming and workshop sessions with Syrian migrants, volunteers, arrival centres, BAMF, Sozialamt, jobcentre, and thorough literary research among others.

The purpose of this project was to brand a new San Francisco-based nightlife lounge. With such a vast and diverse nightlife scene in the city, we took advantage of the unique location at which the lounge would be situated - the Mission District - known for its wide collection of dive bars. This gave us the opportunity to play to an audience accustomed to the downtown nightlife experience, while engaging a new location-centered clientele.

NOIS stands for No Obstacles In Sight - we were hired to design a logo encapsulating the essence of "making it" in the music industry. We did this by using an aggressive yet playful image, evoking fighting for one's dreams, loudly, proudly and openly. As it's designed for a record label producing a wide variety of music, we wanted to avoid creating something exclusive but rather, broad and all encompassing, which resulted in the image of a microphone.

Bare Beauty Spatique is a beauty spa offering a plethora of services from skin care to nail care to body care. While the business was doing fine due to the owner's talent, reputation, and customer-centric approach, the messaging was confused and her unique implementation to the practice was being overlooked. She had a vision of scaling the business while maintaining the diverse list of offerings.

Using our Prestige Best Model, we discovered that Bare Beauty’s brand essence is “holistic, transcendent wellness.” This concept was reinforced repeatedly throughout the process as more qualities of balance and transformation came to light. We pulled at her customers' experiences before, during and after each session and learned that they were truly cathartic.

Entering Bare Beauty’s space means allowing yourself to be vulnerable, placing absolute trust in the artist’s hands, journeying through abstract self-reflection, experiencing transcendence to finally… emerge blissful. This is the emotion that is felt after interacting with the brand, one that can be achieved, repeated, and scaled. It is this feeling that drives Bare Beauty and all its assets. It is this emotion that motivates their customers to return.