Brand Design and Consulting for Growth Companies
DBC delivers brand consulting and design, creating an unfair advantage for organizations against their competition. DBC is Driven by Data, using any available data points to drive our creative decision making.
Above all, we seek clients who have strategic change in mind. Our clients are typically seeking large scale growth and DBC is excellent in developing strategies to help achieve these goals. Our ability to build these tactics create value in new revenue, reduced costs and effective placement of the brand.
DBC is known for solving complex communication problems, crafting a more authentic connection between brand and audience. At DBC, we Reduce the Noise.
Focus
Portfolio
American Express, Bain & Co, StockTwits, Corcoran, Knotel, Hidrock, J.P. Morgan, Oracle, NetSuite, Leaf Logistics, Knotel, Hidrock, National Basketball Players Assoc, Foundation Women’s National Basketball Players Assoc, J.P. Morgan, Tourn. of Champions, Oracle, NetSuite, Duality Analytics, Leaf Logistics, Applied Data, Quotient
The Project We Established A Brand For NBA Players' Philanthropic Efforts.
The NBPA Foundation had existed for 20 years without a brand identity or any formal way to garner recognition for its members' work.
Our solution to this challenge was to team the identity with its organizations and initiatives they support.
We helped NBPA Foundation with their Audience Research and Strategy, Identity Creation, Digital Copywriting, Content Creation, Creative Concept Testing, Motion Graphics, Brand Development, Brand Strategy, Brand Architecture, Logo Design, Brand Guidelines, Print Design.
With this strategy NBPA Foundation saw following results:
- Brand launched within 6 weeks
- NBPA Foundation All-Star Weekend Takeovers
- Subscriber list grown exponentially
- Multiple imitative websites and videos for player audience and public
Visit https://studiodbc.com/brand-strategy/nbpafoundation to read the full case study.
The 18 Months We Worked With American Express To Transform The Card Member Email Ecosystem
From an increase in customer engagement and satisfaction, to a decrease in call volume, our engagement with American Express saw us empower both Card Members and the organization through clear visual and written communication.
We helped Amex with their Email Strategy, Email Transformation, Agile Methodology (Marketing), Guidelines Deployment, Creative Ideation, Motion Graphics, User Experience Design and Rebrand Implementation.
With this strategy, American Express saw the following results:
- Typical Reduction in Call Volume between 3 and 5%, and specific templates having success stories of 25-30% reduction
- 7000+ communications revamped and optimized to be mobile first and empower Card Members to manage their account faster through Digital Self Servicing.
- Deployment of servicing email guidelines throughout the organization
- Our Agile Project Team won an internal Amex award for Innovation in the organization
Visit https://studiodbc.com/brand-strategy/americanexpress to read the full case study.
Using Clean Visual Communication To Increase Donations That Empower Women Across The Globe
The Ms. Foundation for Women is taking bold steps forward for women across the globe. Our work broadcasts their impact to current and potential donors who can exponentially increase their reach and results.
We helped Ms. Foundation for Women with their Direct Mail Transformation, Print Design, Infographic Design, Print Coordination, Mailing Service, Results Measurement, Motion Graphic Design.
With this strategy, Ms. Foundation for Women saw following results:
- Year-over-year increase in average donation amount
- Donors buzzing about the quality of the new materials
Visit https://studiodbc.com/brand-strategy/msfoundation to read the full case study.
Activating The Growth Of A Sprouting Brand In Transportation Logistics
Optimizing Leaf’s brand for a relaunch was a short turnaround goal that paid big results. From logo cleanup efforts to a sticky launch video, each deliverable was driven by customer intelligence.
We helped Leaf with their Brand Consulting, Messaging Strategy, Logo Optimization, Print Design, Motion Design, Launch Planning.
With this strategy Leaf saw following results:
- Ease of transition for existing customers
- Increased impressions with brand video
Visit https://studiodbc.com/brand-strategy/leaf to read the full case study.
Increase awareness and usage of the center for continuing education.
SUNY Adirondack’s Wilton Center in Saratoga, NY was popular when it first opened, the excitement began to dwindle in 2015, and resulted in reduced usage. The school’s leadership was looking for ways to increase awareness and usage of the center for continuing education.
DBC interviewed stakeholders from the school and community, identified new focus areas for the center and made bold new recommendations for the brand of the center.
We helped SUNY Adirondack with their Audience Research and Strategy, Identity Creation, Digital Copywriting, Content Creation
Creative Concept Testing, Creative Ideation, Brand Strategy, Brand Planning, Naming Strategy.
Recommendations:
1.BUILD TRUST
Rename the center SUNY Adirondack at Saratoga
2. CREATE DEMAND
New Offerings: One day bootcamps, elder learning lecture series, career advancement programs
3. DRIVE CONVERSIONS
Targeting non-traditional students where they are. From social campaigns to out-of-home ads,
their internal marketing team has
the direction they need to grow
the center.
Reviews
the project
Ongoing Creative Design for Women's Foundation
"DBC has a spirit that is creative and enthusiastic. Working with them is fun and always promises to be fulfilling."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
The Ms. Foundation for Women, founded in 1973, is the first women's foundation in the US.
Its work is to build women's collective power, which it does through grantmaking, strategic communications, leadership development, and policy advocacy that are focused on the Safety, Health, and Economic Justice of women and girls.
I am the Director of Major Gifts and have held responsibility for management of our relationship with Studio DBC.
For what projects/services did your company hire DBC?
Originally DBC was hired to design an annual fundraising appeal. The outcome was so successful that we created a retainer relationship in order to have their creativity and capability available for all projects directed to our donors and various audiences.
What were your goals for this project?
For the original project, our goals were:
- To reach our revenue goal
- To achieve a certain percentage of response
- To upgrade the foundation's image through improved design.
We achieved all three goals.
How did you select this vendor?
I started by researching design firms that were self-professed feminist in their values and focus. DBC was one of the few .
Describe the project in detail.
See above.
What was the team composition?
Diverse by gender, race, and ethnicity.
Can you share any outcomes from the project that demonstrate progress or success?
We met all the goals of the project, as described above.
How effective was the workflow between your team and theirs?
Workflow and communication were smooth, collaborative, and stress free, primarily because DBC is attentive to deadlines and deeply attentive to customer service.
What did you find most impressive about this company?
DBC has a spirit that is creative and enthusiastic. Working with them is fun and always promises to be fulfilling. After 18 months of partnership, I can say that they have delivered consistently, efficiently, and cost-effectively.
Are there any areas for improvement?
We have open communications and address any concerns as they arise. The nature of our relationship makes it easy to see improvement from project to project.
the project
Design Services for Education Management Company
"Their clean designs and personalized attention to our team and our needs were impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Chief Education Officer at WhyMaker. We create curriculum and provide professional development to educators.
For what projects/services did your company hire DBC, and what were your goals?
Working with a NYS Contract we were tasked to design materials for students and teachers to learn from. I had lofty vision of what we were going to create.
How did you select this vendor?
The beautiful examples and portfolio of work and clients.
Describe the scope of their work in detail, including any steps and the final deliverables.
We presenting them with the branding guidelines we were given from the state. Then we explained our vision. They provided us with drafts. We reviewed the drafts, provided feedback, provided some visionary examples and they revised. We worked with them refine the details.
How many people from the vendor's team worked with you, and what were their positions?
3
Can you share any outcomes from the project that demonstrate progress or success?
Because of their hard work we were able to deliver absolutely beautiful designs to the client. The client was very happy with results!
Describe their project management style, including communication tools and timeliness.
They communicated daily with us about the work. They were flexible with their delivery methods. They were flexible with their timing.
What did you find most impressive or unique about this company?
Their clean designs and personalized attention to our team and our needs were impressive.
Are there any areas for improvement or something they could have done differently?
Nope.
the project
Promotional Materials for Sports Marketing Company
"DBC's work is creative and comprehensive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the President of a sports marketing company that specializes in squash.
For what projects/services did your company hire DBC?
creative materials for annual squash tournaments
What were your goals for this project?
to have a varied, multilayered set of print and digital materials to enhance promotion, recognition and customer entertainment.
How did you select this vendor?
Recommendation by a colleague
Describe the scope of their work in detail.
posters, advertisements, digital blasts, take away cards, player cards, master creative and taglines.
What was the team composition?
account leader (boss of the company) and two account managers.
Can you share any outcomes from the project that demonstrate progress or success?
DBC's work is creative and comprehensive.
How effective was the workflow between your team and theirs?
Generally, very good.
What did you find most impressive about this company?
instant response and personal involvement from the team leader & company president/founder.
Are there any areas for improvement?
Sometimes the account managers don't have the intuitive experience for all of our sports-oriented content so a piece of work might take a bit more time to finalize.
the project
Presentation Design for Snack Company
"The speed, quality, and collaborative nature of the team stood out to us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a new snack company in NYC.
For what projects/services did your company hire DBC?
DBC helped us to make our board deck look great and polished before our first major meeting.
What were your goals for this project?
We had a lot of really good content but didn't have time to design the deck. We needed it to look professional, and that's what DBC helped us accomplish!
How did you select this vendor?
I had worked with Carlos before and knew he produced fantastic presentations.
Describe the project in detail.
See above.
What was the team composition?
There were five of us working on the deck.
Can you share any outcomes from the project that demonstrate progress or success?
Deck looked amazing! Just like it hadn't been finished three hours before the meeting!
How effective was the workflow between your team and theirs?
Great. Carlos was super patient about taking various drafts and inputs from everyone and was also very accommodating about our last minute changes and needs.
What did you find most impressive about this company?
The speed, quality, and collaborative nature of the team stood out to us
Are there any areas for improvement?
Nothing!
DBC's work was essential in helping the organization reach its revenue goal and earn more responses. The designs also bolstered the foundation's brand image.