Interactive Strategies

Fairtrade America celebrates products that are sourced ethically. Their website needs to accomplish a lot: explain how Fairtrade works and why it’s important, entice new brands to get Fairtrade certified, and help existing clients tell their own story.

During the strategy phase, we identified Fairtrade America’s primary audiences: prospective brands, existing brands, consumers. We built separate areas of the site for each audience and varied the voice to meet their needs—professional for businesses, a bit more casual for consumers. But we knew they’d all be browsing the entire site, so we cross-promoted sections with content and messaging that appealed to everyone.

Our creative team crafted a visually compelling website that uses design to tell Fairtrade’s story. We used stats to convey key facts and numbered steps to simplify the complex certification process. Then we chunked everything into bite-sized bits of content that are easy to scan, especially on mobile devices.

We built a more robust WordPress experience that’s easy for anyone to use. Content editors can view a sophisticated component library built right into the WordPress interface that displays exactly what each panel looks like. Building pages is faster, more flexible and even fun.

When CFP Board needed to meet challenging new business goals from their flagship web site, they turned to Interactive Strategies to completely re-engineer the user experience to align with their user needs.

We began with user research to quantify needs across a dozen key audiences. We followed up with interviews to understand audience motivations. Combining that with analytics and competitive analysis, we designed a new experience that provides both logical next steps and motivational messaging to move candidates through the funnel to professional certification.

To support strong content creation, we created editorial processes and governance rules, then implemented them within Sitecore CMS. We also customized Sitecore to integrate data with NetForum to power personalized dashboards for candidates and CFP professionals.

We collaborated on a digital transformation to reach a new generation of women, re-introducing AAUW as a trailblazer in advancing gender equity. 

Our client needed a diverse, inclusive website that cultivated a community of activists spanning five generations. The site was able to weave key priority issues into the content strategy (education, workplace, and economic equity and leadership) to elevate the mission at hand: equity for all.

By enhancing everything from the logo and imagery to colors and fonts, we set the foundation for a modernized brand. Bold, animated graphics add visual interest while driving audiences to specific calls-to-action and featured content. The new look marks a dramatic departure from the previous website, which constrained site administrators with limited options for displaying content and visuals.

Creating more conversational content was important to realizing the new voice, as well as engaging with younger audiences. We worked closely together to map out a content strategy that includes helping AAUW consider their audiences’ emotional mindsets, so that they can address user needs at every turn. Writing/email workshops, CMS training and dedicated QA measures prepared AAUW’s editorial team to conquer their content brainstorming, creation and entry for an on-time launch. 

To implement the online component of their “Vision 2020” strategic plan, ACOG is relied on Interactive Strategies for a complete strategic re-imagining of their Web properties. From clinical guidelines to medical news to local chapter events, we built a new user experience grounded in primary research into the needs of their many distinct audiences.

The new site showcases a more vibrant ACOG brand and streamlined user experience, integrating content and data from nearly a dozen disparate sites. Users can now find (and buy) the materials and courses they need within a single experience that includes e-commerce and a member dashboard.

Behind the scenes, Interactive Strategies empowered ACOG content teams with a customized implementation of Sitecore CMS, giving them both flexibility and ease of use. More than providing technology, we also helped ACOG shape new content governance processes to manage content across dozens of internal stakeholders from the national, regional and local levels.

The Wilson Center is a leading institution for in-depth research and dialogue. The new website, which is slated to launch in late 2019, focuses on driving exploration of the organization’s rich research and insights. To this end, we worked with the Wilson Center to implement logic that promotes related content on nearly every page of the site — so visitors are always presented with clear pathways to content of interest. The site also features a modern take on the Wilson Center brand and a revamped information architecture centered around user interests.

A key piece of this project is a comprehensive content migration from Wilson Center’s current Drupal 7 site to the new Drupal 8 site, which entails mapping 245 fields and migrating close to 100,000 pieces of content.

We are the current digital fundraising agency of record for The Wilderness Society.

Our partnership began in 2017 when The Wilderness Society was looking for a marketing partner who could help them hit their end-of-year giving goals. We exceeded those goals, but what makes us even prouder is that we’ve become a trusted partner in guiding and executing their overall digital fundraising strategy, which includes social, display, email and search.

FARE’s new website elevates its new research mission; weaving in storytelling that demonstrates its impact and establishes a better ability to continue delivering trusted resources.

We focused on educating the public on the dramatic increase in people with food allergies and how allergies do not discriminate by age. We provided audience-based content that drives users to what they seek most, while distinguishing between universal actions, such as donate, and content specific actions. The new site reframes FARE as a Powerful Research Organization, by showcasing how it is leading the charge on accelerating innovations and identifying gaps in research.

We also empowered people to become engaged through fundraising, awareness, and advocacy initiatives. Emphasis was placed on promoting the WHY to give/get involved and to show FARE’s impact. We provided FARE with clear, actionable guidance as well as technical recommendations that will significantly improve both its search engine optimization as well as overall content governance.

The Lupus Foundation of America has driven every major milestone in lupus research, from funding the development of the sole drug for treating lupus to establishing the only national pediatric lupus research program. But the Foundation’s website wasn’t telling their research story, so they were losing critical fundraising dollars to their main competitor.

We redesigned the site to allow for more visual storytelling, while helping the Foundation rethink how they talk about themselves—threading their research impact throughout. The new site positions them as the lupus research driver, while assuring patients that they can continue to turn to the Foundation for support, resources and hope.

The Smithsonian Science Education Center sells and supports a unique curriculum for grades K-8 focused on Science, Technology, Engineering and Math. We designed their new site to relate their compelling story, build understanding of their offerings and compel users to purchase, donate and get involved. We brought the content to life with case studies, testimonials, playful visuals and strong interactivity.

Choosing a senior living home is an extensive, emotionally taxing process that typically begins on the web. We delivered a site that connects with potential residents and their families – who are often driving the exploration process. An interactive map makes it easy to find a community. Then each community has its own unique feel – using flexible modules controlled in an easy-to-use Sitecore CMS.

Nationally recognized for their local vision and industry experience, Davis Construction stands out from their competition - and they needed their website to do the same. It was up to us to build a site that showcases their breadth of work, attracts top talent, and demonstrates the Davis difference.

Wolters Kluwer Legal and Regulatory wanted to improve online engagement, streamline multiple technology systems, and transform a legacy print publishing model into a more viable and profitable demand generation platform. Through research, including surveys and one-on-one usability studies, we helped them better serve a variety of users whether a legal expert or the general public. With an improved user experience and smarter content strategy, the new site draws content from more than 15 different systems and serves it in one seamless experience. Another key was how to find the right balance between giving away valuable content and what to keep behind paywalls. Powerful taxonomy provides related, relevant content and boosts lead generation.

Since 2014, we have had the pleasure to partner with ASCO’s social media team to help them expand the organization’s social media footprint and further establish ASCO as a leader in cancer care and research. After our initial social media strategy phase, we’ve since developed and deployed multiple targeted social media campaigns to grow organizational awareness, amplify thought leadership and promote ASCO’s industry-leading Annual Meeting.