Outcome-driven development. At any scale.
At Rootstrap, we help companies scale people, processes, and products through outcome-driven development.
We’ve helped launch more than 750+ digital products with more than 100 million combined downloads.
Our mission isn't to merely build pretty interfaces, it's to iteratively design software solutions.
The outcome? Achieving your business goals & generating ROI.
- We taught Google how to run design sprints.
- We helped MasterClass double their revenue.
- We’ve given Globalization Partners $5M in savings.
- Helped Ownable do $2.5M in a single day on Black Friday.
- 25 startups have secured VC funding with an average of $250K.
- Our largest Discovery alum has been acquired for $25M.
Whether you need an app built from scratch, a rescue mission for a product that's FUBAR, or need some extra development muscle for your internal projects, we have talented team members across the USA, Uruguay, and Argentina who are ready to generate the results that matter to you.
Let’s build something great together: hello@rootstrap.com
Specialties include: web development, mobile development, staff augmentation, and emerging tech like AR/VR, artificial intelligence, blockchain and cryptocurrency, chatbots, and ML/deep learning.

headquarters
other locations
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Av. Corrientes 800Buenos Aires C1008Argentina
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690 SarandíMontevideo 11000Uruguay
Focus
Portfolio
MasterClass, Google, Salesforce, Universal Music Group, FanBread, Cash Money Records, Spotify, Snoop Dogg, CES, Disney, Tony Robbins, Microsoft, Epson, Loftey, Ericsson, Die Antwoord, Live Nation, TikTok, adidas

MASTERCLASS
They wanted the tools to scale. We outfitted them with the best engineers in the world.
MasterClass is an immersive online experience that allows anyone to take classes with the world's most talented professionals. They were searching for a world-class development team to act as an extension of their own. We delivered with efficient, integrated, and transparent development processes at a fraction of average industry rates.
From burgeoning early stage startup, to massive online education empire.
We embedded our team to help scale their development. Starting with just a handful of developers, we scaled up to over 15 engineers working on MasterClass’ internal projects. This was so successful they eventually requested our team to vet their own in-house developers. The result? We managed to augment their dev team with world-class talent, resulting in massive growth: doubling their revenue in a few short years.

A tech titan was looking to innovate. We helped them transform.
The Google team wanted to create the world’s most streamlined project management tool. They aimed to transform both business processes and software systems with a new product suite that would make work more efficient and agile. With us on their side, they were able to validate their early concept through an in-depth discovery process.
We delivered an actionable and clear roadmap in less than 48 hours.
We developed a brief that delineated the goals, logistics, team, and schedule. Then, found innovative ways of transforming both processes and tooling. With our data, the Google Opus team began user testing and iterating on the solution we created and used this rock-solid foundation to expand into the greater requirements of the full Opus product suite. The result? We helped Google define a clear vision and action steps for their entire year in just two days.

TONY ROBBINS
We took an established icon and transformed him into a legend.
Tony Robbins is best known as America’s #1 life & business strategist. While he had built a powerful coaching empire, we helped him modernize his content library, navigate the transition to digital, and undergo a dramatic improvement of his entire operations. We transformed his executive staff into a highly-responsive team capable of adapting to a fast-paced, dynamic environment.
We didn’t just take his brand digital. We made it a digital household name.
Working with us, he saw a return on his development investment in less than 30 days with Breakthrough University: a UX-focused mobile solution that gamified his entire life coaching program and drove millions of downloads. After the first app, we helped with a seamless transition of engineering tasks to their internal team and continued the momentum with 4 more apps for the Robbins’ growing empire.

MERRY JANE
We took the vision of media’s top Dogg and disrupted a budding industry.
Merry Jane was envisioned as the GQ for Cannabis by hip-hop superstar/venture capitalist Snoop Dogg and his tech team. The discovery platform, website, and mobile app were designed to disrupt the nascent CBD and Cannabis space through engaging and highly developed content, delivered through first-class technologies and channels.
We didn’t just build a new brand. We launched the definitive cannabis culture resource.
We developed all branding (including logos, tone of voice, and storytelling) and created the media platforms and apps from top to bottom, from sketch work to wireframing to marketing. Ultimately, the high-concept digital platform was able to raise over $5M from angel and VC networks, including celebrities like Seth Rogen and Miley Cyrus.

EPSON
They needed custom labeling for complex equipment. We delivered.
Epson had one of the best label printers in the country but needed a cross-platform software interface that would work for the largest businesses in the world. We developed an iOS and Android app that was fully platform agnostic, equally at home on a smartphone, tablet, Mac, or PC. Epson Datacom became a versatile and incredibly intuitive printing experience that streamlined workflow for millions of professionals nationwide.
They wanted game-changing smart glasses. We helped them see the future.
The team at Epson Ventures built a beautiful, functional portal into Augmented Reality in their Moverio smart glasses, but they needed a way to impactfully demonstrate their full capabilities. We came to them with a solution: a series of games and apps designed to be engaging and to demonstrate the full spectrum of AR & VR capabilities behind the glasses.

WESTIME
A luxury brand wanted to expand. We made them an online powerhouse.
The luxury watch market has been stagnant since being disrupted by the long-tail growth of the Apple Watch. Westime planned to bring creativity and innovation back with a line of forward-thinking legacy pieces, and they needed a new online presence that captured that bold vision and drive.
A modern version of an old vision, performing like clockwork.
We became the (collective) CTO for the Westime brand, building out crucial online features, streamlining and maintaining their core eCommerce platform, and helping to bring their online voice, vision, and functionality up to the standard their luxury pieces represent. Our overhaul increased conversions and performance, with a fully responsive and mobile-enhanced presence that helped watch enthusiasts embrace the brand using the technology they know.

LOFTEY
They wanted to dominate real estate. We disrupted brick and mortar with modern tech.
The real estate industry is one of the oldest verticals in the world and was primed for disruption. That’s an opportunity that Rootstrap and Loftety recognized when we partnered to build a cutting-edge apartment discovery platform. We took the concept and validation of the Loftey MVP and turned it into a complete end-to-end product that allows users to find, filter, and discover apartments and real estate opportunities through a web app built to grow with the company’s targets and timeframes.
We turned a million-dollar idea into a million-dollar reality.
Our work on Loftey set the company up for long-term success with the platform achieving $2Million+ in annual revenue and becoming a growth platform with a steadily increasing valuation and customer base who continue to embrace the user-friendly approach to real estate sales and discovery.

SALTED
They were looking for a development team. We became a Sous-Chef for the entire platform.
Saltedtv.com is an immersive crash course in culinary education without having to attend a brick and mortar institution. Working on the platform as a development lab, we completed all the concept work, laid out the workflows and development planning, and took on the mantle of co-CTO, working directly with their technical lead to have the product developed and successfully launched.
A strong recipe for a future of healthy growth.
Through our work, Saltedtv.com pitched for and secured millions of dollars in Angel and VC funding. While many of their competitors have struggled, both post-IPO and in additional funding rounds, the completeness of Salted.com’s approach and the quality of their product has been a marker of high potential in the cooking and food tech space.

ONE DOOR
They were looking to build a new product. We opened the door to lucrative partnership.
Together One Door and Rootstrap created the Merchandising Cloud, custom kiosk software that provides a solution to merchandising management for Fortune 500 clients. One Door now represents one of our largest scale clients as we maintain a dedicated agile team of 10 engineers, designers, and developers working full-time maintaining and iterating the software.
Head in the cloud and $20,000,000 worth of scale.
Working with our team has enabled One Door to scale their development capabilities at a cost-effective rate and optimal speed. For 3+ years, One Door has worked closely with Rootstrap’s dedicated team to identify and reach high-growth revenue targets and through this work, have been able to unlock $20M in venture financing.
Reviews
the project
UX Discovery & MVP Dev for Software Startup
"Rootstrap invests their time in resources that ensure company success."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO and co-founder of a software startup.
What challenge were you trying to address with Rootstrap?
We initially worked with Rootstrap when our business was first starting. Our team didn’t have a technical co-founder, so we hired Rootstrap to figure out the technical requirements of our platform.
Once we had a technical co-founder, Rootstrap helped with the development of our initial backlog for the platform by creating wireframes and designs.
What was the scope of their involvement?
During three-week sprints, we went through customer discovery, creating wireframes based on our feedback and what we envisioned for the web-based platform. Even though their team worked remotely, we collaborated to build the backlog and iterate UX designs. For the UX phase, they used InVision.
What is the team composition?
We had a core group of five people, including Ben (Founder & Chief Revenue Officer, Rootstrap) and Anthony (CTO, Rootstrap). We also worked with Rosina (UX/UI Designer & Frontend Developer, Rootstrap) and their head of engineering.
How did you come to work with Rootstrap?
I connected with one of their team members on LinkedIn. After viewing some of their work, we started a brief conversation. Rootstrap stood out from the crowd of development and design agencies.
From there, our conversation progressed enough for us to choose them as a partner. We hoped to set a solid foundation for building and growing our platform and business.
How much have you invested with them?
During the design sprint, we spent less than $10,000.
What is the status of this engagement?
We worked with Rootstrap from September 2017 to November 2019.
What evidence can you share that demonstrates the impact of the engagement?
We do all of our development and design in-house now, but we’ve kept a close relationship with the skilled team at Rootstrap. Our initial MVP, based on their design, received great feedback from our users. They set us up for success from a usability perspective, making sure the platform was intuitive.
Their work also iterated our early development practices and technologies, allowing us to create a sustainable development team and workflow. We took their best practices and implemented them within our organization.
How did Rootstrap perform from a project management standpoint?
Their team was wonderful. They were easy to work with, responsive, and accommodating throughout the process. We primarily communicated through phone and video calls. We also had a private Slack channel where we could ask or answer questions. All of our messages were responded to in 30 minutes. If they needed further clarification, we would hop on a quick call.
For the initial backlog, we used Trello, and they used their in-house tools to perform an audit of our existing codebase. Their team also recommended different technologies to leverage in our development process, which was helpful advice for a team that’s just starting.
Rootstrap focused on our company’s success. They dedicated their entire team to the project; no one was pulled in different directions.
What did you find most impressive about them?
The team at Rootstrap offers services that cater to startups and robust companies with massive teams. They also work quickly and take strong consideration in each of their projects. Rootstrap invests their time in resources that ensure company success.
A lot of other development agencies want a quick check, but Rootstrap is considerate of their client’s budget and timeline. They also make sure any work will prepare their clients in the long run.
Are there any areas they could improve?
Not really. Their work and team stood out significantly from other providers. They’re a top tier development firm.
Do you have any advice for potential customers?
Go in with an open mind. Their approach isn’t to make money. They’re a smart team that makes sure everything they’re doing fits for their clients. They appreciate honest feedback because it will benefit the project.
Listen to the different options because they strive to provide customized solutions within the breadth of services they offer. Across their entire team, they cover all of the required technical acumens.
the project
Product Strategy & Consulting for Startup
“They’re leaders in product and web development.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of a national balloon delivery company. It’s currently in a beta version.
What challenge were you trying to address with Rootstrap?
We hired Rootstrap to support us through each stage of our process, from product conception to user testing, into conversion funnels and launch.
What was the scope of their involvement?
Their team helped me test the idea by setting up landing pages, and running paid and organic media through landing pages. Our goal was to acquire email addresses and leads. Once our key performance indicators (KPIs) were solid, we built out the e-commerce site and product collection. They made offerings customizable for different aspects of the website.
Then they developed a brand style guide including mockups of what the next iteration of the site should like. Now we have a full workflow into all of the custom development we’ll do in phase two.
What is the team composition?
I’ve worked with Ben (Co-Founder, Rootstrap) and Ben (Tech Lead, Rootstrap).
How did you come to work with Rootstrap?
I’ve worked with them on projects for other businesses. They’re leaders in product and web development. This is the first project we’ve done for my business, but I knew we needed to work with them.
What is the status of this engagement?
The project began in June 2019, and I’m always checking in with them.
What evidence can you share that demonstrates the impact of the engagement?
In a very limited rollout, we’ve made over $50,000 in sales. We’ve basically launched a business overnight.
How did Rootstrap perform from a project management standpoint?
They are extremely organized. We communicate by sharing screens on a weekly cadence. When we're in a development cycle or a sprint, we communicate by email, text, phone. Really, everything is perfect.
What did you find most impressive about them?
They invested in developing a positive working relationship with me by walking me through the process of really testing the idea, coaching me, and building my confidence in their skill. When vendors approach a business relationship from that angle, they establish a partnership based on trust and respect, not dollars.
Are there any areas they could improve?
I can’t think of anything; everything has gone smoothly.
Do you have any advice for potential customers?
They give you homework, so you should put in the effort for that initial work they give you. It will put you in the right place to successfully manage each other’s time efficiently.
the project
MVP for Mobile Fundraising Platform
“Rootstrap’s work is flawless. They’ve never failed to deliver.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the founder and CEO of GiveTide, an app designed to make charitable giving a seamless and easy part of your everyday life by making it about your inspiration instead of your financial capability
What challenge were you trying to address with Rootstrap?
We were looking for someone to develop a prototype of our app before we had funding.
What was the scope of their involvement?
Rootstrap developed our mobile app. About halfway through building the prototype, we received funding and continued working with them to build the full version of the app. Their team integrated several different API into the iOS app. They also added features that we didn’t have the technical skills to produce ourselves.
What is the team composition?
We’ve worked with quite a few different people but our project manager is our main point of contact.
How did you come to work with Rootstrap?
We did a Google search for development shops and came up with a list of about 20 based on reviews and our first impressions. After narrowing it down to the top four via phone interviews, the CEO of Rootstrap went above and beyond to show us the longterm value of the app. We decided to work with Rootstrap and I’m really glad we did.
How much have you invested with them?
We have invested more than $100,000.
What is the status of this engagement?
Our engagement with Rootstrap began in January 2017. The app itself launched in October 2017, although we continue to work with them.
What evidence can you share that demonstrates the impact of the engagement?
Rootstrap’s work is flawless. They’ve never failed to deliver. As an early-stage startup, we move fast and make decisions just as fast. Despite that, they’ve always delivered value. Anytime their work doesn’t reach the standard we’re used to from them, they go above and beyond to make sure they remedy that.
How did Rootstrap perform from a project management standpoint?
Our teams usually communicate through Slack and either Zoom or Google Hangouts. Their team is very organized. We’ve never had an issue and they’re incredibly flexible whenever we need to move a meeting or push something back.
What did you find most impressive about them?
With zero exceptions, every member of the Rootstrap team brings something new to the table. They go beyond being just professionally capable. I genuinely consider some of them to be friends. Rootstrap has a really strong culture.
Are there any areas they could improve?
No, everything has been great.
Do you have any advice for potential customers?
Make sure you’re not going in there expecting your words to be law. As developers, they can open up a whole new avenue of value.
the project
Web Redesign for Consulting Firm
"They’re clearly established in the web design industry—they’ve worked with big clients and it shows in their work."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the principal of a consulting group, we provide copywriting and other services for small and medium-sized businesses (SMEs).
What challenge were you trying to address with Rootstrap?
I hired Rootstrap to redesign my website since I don’t have any UI design experience as a copywriter.
What was the scope of their involvement?
Rootstrap redesigned my existing website. They polished and fine-tuned the features on the platform based on the wireframes and sketches I provided them with. Their team also helped me overcome development hurdles I didn’t have the resources to handle.
What is the team composition?
I mostly worked with five people, including a project manager. I was in contact with Ben (Founder & CRO, Rootstrap), too.
How did you come to work with Rootstrap?
Ben and I got acquainted through a Facebook group and I noticed he was pretty prolific on LinkedIn. After doing some research, I thought they’d be a good fit because of their tech background and location in California.
What is the status of this engagement?
We worked together from October–November 2019.
What evidence can you share that demonstrates the impact of the engagement?
After they finished working on the website, the quality had significantly improved. It came out much better than if I had done it myself since I don’t have that same web design background. Their team is full of top-tier designers and it showed through their professional, polished work.
How did Rootstrap perform from a project management standpoint?
They did well at managing the work—I was never in the dark about any updates or timelines. Their transparency about the deliverables was great, so I always knew when different stages would be finished. When I worked with other agencies, they weren’t as responsive as Rootstrap was. We communicated over Slack and they kept me updated every couple of days.
What did you find most impressive about them?
They’re clearly established in the web design industry—they’ve worked with big clients and it shows in their work. They get the job done right and on time.
Are there any areas they could improve?
No, I can’t think of anything at the moment.
Do you have any advice for potential customers?
Check out their portfolio and figure out if they match your needs. Do your due diligence and see if they’ve completed a project similar to the one you’re working on.
the project
Custom Development for Business Services Co
“I appreciate that they’ve adapted our culture and have really become a part of it.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the Chief Operating Officers for a business services provider.
What challenge were you trying to address with Rootstrap?
We needed to build technology on a tighter timeframe than we had the resources to do ourselves.
What was the scope of their involvement?
They helped us expand our proprietary software in a variety of ways, including mobile. They’ve also been helpful while we architect the direction in which our technology would go. They also integrated different processes and technologies that improved our platform and overall processes.
What is the team composition?
We have several points of contact on the dev ops, engineering, and QA automation teams. We’ve had anywhere between 2–5 people on our team depending on our business needs. We’ve also had a lot of interaction with Ben (Co-founder, Rootstrap) and Anthony (Co-founder, Rootstrap).
How did you come to work with Rootstrap?
I got referred to Rootstrap by a former colleague that I really trust. I vetted several firms from different parts of the world and ended up choosing Bootstrap, not just because of his recommendation, but also because of my interactions with the team or even from the first round of interviews.
What is the status of this engagement?
We began talking in April 2018 and started working together a few months later. Since then, our partnership has been ongoing.
What evidence can you share that demonstrates the impact of the engagement?
It’s enabled us to have more features, and get to market in a quicker fashion than we would have by ourselves. They’ve really become our tech management team as we’ve filled those roles. It has really helped us grow our technology team as well.
How did Rootstrap perform from a project management standpoint?
They’re very responsive. We have daily stand-ups, or something along those lines, for each project they’re working on. Our primary point of contact on their side is really active and pulls resources together for whatever we need.
I really appreciate that, when there have been miscommunications, they’ve been really open. If something didn’t work well, they figured out how they could do it differently and made a few shifts.
What did you find most impressive about them?
They’ve been very collaborative. They’re like an extension of our team, which is how we work best. I appreciate that they’ve adapted our culture and have really become a part of it.
Are there any areas they could improve?
We’ve has a variety of folks with different skill levels on our account. Most have been wonderful, but there have been a few that weren’t a good fit.
Do you have any advice for potential customers?
They’ve been successful in both ongoing partnerships and standalone projects. I think it’s really important to have clearly set deliverables and to establish guidelines on how your company runs to let them understand how you operate and fit in.
the project
iOS MVP for Genetics-Based Fitness Recommendations Platform
“Their team is uniquely willing to go above and beyond to mentor a first-time founder.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the founder and CEO of Generous, and we are a personalized health and wellness platform powered by your DNA.
What challenge were you trying to address with Rootstrap?
I had a prototype and an idea, but I needed to develop a technology solution to help me deliver the concept.
What was the scope of their involvement?
The app essentially takes data from 23and Me and Ancestry.com and turns that into personalized food, activity, and supplement recommendations to help users meet their lifestyle goals. We are able to run a genetic analysis and within 24 hours deliver individual workouts, meal plans, and purchase options to our users.
We started with a planning phase in which we outlined what the scope of the project would be and what different features we needed to launch the MVP. Once we were aligned there, we kicked off the project and built the app over almost a year of full-scale development scrums.
What is the team composition?
I worked with a team of about 5 people, including the founder, a scrum master, a designer, and backend and frontend engineers.
How did you come to work with Rootstrap?
I was introduced to Ben (Founder, Rootstrap) through a friend of mine who is a lawyer, and I felt that he understood and believed in the vision and would be able to do what was needed to execute the project.
How much have you invested with them?
I spent about $300,000 in total.
What is the status of this engagement?
The project ran from around June 2018–November 2019, although we are continuing to track and tweak the product.
What evidence can you share that demonstrates the impact of the engagement?
Our first campaign is running right now. We are tracking all of the engagement analytics but haven’t analyzed that yet, so I don’t have any data-driven feedback so far.
In general, people report learning much more about their DNA as it pertains to their health and wellness than they can on other platforms. Our focus is on helping people turn that knowledge into action, and we’re proving successful in that mission so far.
How did Rootstrap perform from a project management standpoint?
They are always very responsive. I communicate with them via phone and Google Hangouts, as well as Slack on a more day-to-day basis.
What did you find most impressive about them?
Their team is uniquely willing to go above and beyond to mentor a first-time founder. Ben’s support is unwavering, and they are all committed to finding new ways to make the project as successful as possible.
Are there any areas they could improve?
I think there is an opportunity for their middle to upper management to get closer to the project to understand and provide feedback a little more actively, but that is the only suggestion I have.
Do you have any advice for potential customers?
My advice would be to narrow down your MVP to the most basic case so that you can hit the ground running as quickly as possible.
the project
UX/UI Design & New Features for Transportation Company
“They handled this project expertly.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the president of Trailways.
What challenge were you trying to address with Rootstrap?
We hired them to address UI/UX issues we faced in developing new pages for attracting traffic and SEO on a nationwide level.
What was the scope of their involvement?
When I came into this project, I had a smaller team and worked with many third parties. I was looking to expand my team, even though I was comfortable with both my internal and external teams. They fit into a part of a large revamp of our entire digital experience, managing much of the UI/UX work. In addition to the upgrades, they also created new designs for us, which can be difficult for a new vendor. They used Adobe Illustrator, Adobe XD, and Sketch to deliver the project, which I requested.
However, they jumped right in and actually came up with new features to make our products more competitive in the market. For instance, they helped us think through how customers search for ticket purchases between cities. Their services and features connected cities fluidly.
What is the team composition?
I worked with two offshore developers and two state-side developers. For the developers in the United States, one person was more focused on UI and the other concentrated on coding.
How did you come to work with Rootstrap?
I was recommended to Rootstrap. After three months, I began negotiating with them about price and types of services, whether that be design, coding, or ideation. While I was initially a bit hesitant about handing them their first few design tasks, they quickly proved their skill to me.
How much have you invested with them?
We spent five figures on their services.
What is the status of this engagement?
The project ran from July–August 2019.
What evidence can you share that demonstrates the impact of the engagement?
Handling a large portion of our digital upgrade, they completed everything on time and on budget. The pages they worked on have yielded a good ROI. Traffic is high, and the design quality is excellent. Of all of my vendors, they produced the best work on this most recent project. I fully intend to continue doing business with them.
How did Rootstrap perform from a project management standpoint?
They presented progress to us on a weekly basis, using the software that I requested.
What did you find most impressive about them?
While I typically wouldn’t leave a review for a partner, I didn’t hesitate to do so for Rootstrap. They handled this project expertly.
Are there any areas they could improve?
I don’t have anything at the moment.
Do you have any advice for potential customers?
Be clear with your budget, timeline, and design guidelines. They’ll perform great.
the project
Multiple App Development Projects for Agency Clients
"All of the clients appreciate their work."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder & CEO of a marketing agency.
What challenge were you trying to address with Rootstrap?
I hired Rootstrap to assist with product development, defining a roadmap and product for mobile apps.
What was the scope of their involvement?
The team at Rootstrap assisted with the design and development of iOS and Android mobile applications for our clients. One was a content app, and the other was an e-commerce app. Their team took stakeholders through the process of defining the applications, going into the cost, build, project length, and user experience. We also had a client that wanted a website and mobile app developed for their task and memory concept.
What is the team composition?
Ben (Founder & Chief Revenue Officer, Rootstrap) and David (CEO, Rootstrap) were our main points of contact.
How did you come to work with Rootstrap?
Some friends in the LA tech space recommended Rootstrap to me. I decided to work with them because they have the mindset of entrepreneurs, putting themselves in the place of founders and stakeholders for the companies they work with.
How much have you invested with them?
We spent between $150,000–$180,000.
What is the status of this engagement?
We worked with Rootstrap from June 2018 to January 2019.
What evidence can you share that demonstrates the impact of the engagement?
The feedback has been excellent. All of the clients appreciate their work. The products work well, and our clients have been able to go on and receive funding.
How did Rootstrap perform from a project management standpoint?
I was impressed with their responsiveness. We have regular calls and meetings. Slack and email are our primary communication channels.
What did you find most impressive about them?
The reason I keep working with Rootstrap is their team's transparency. They will let me or the clients know if something isn’t worth pursuing or if it wastes resources.
Are there any areas they could improve?
There’s nothing that stuck out that I had a major issue with. Sometimes, clients said that they wished that their price was a bit more reasonable, but the value they provide is worth it. There are cheaper developers, but that could mean having to redo the projects later on.
Do you have any advice for potential customers?
Do as much preparation and thinking before an engagement starts with anyone you work with. Be as organized as you can.
the project
Web Dev for Organized Pick-Up Sports Platform
"The team leads have been very communicative. Any problem we have, they adapt immediately to help us."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the co-founder and CEO of a sports startup.
What challenge were you trying to address with Rootstrap?
We hired Rootstrap to develop a progressive web app to make signing up more efficient for our users. We also wanted their support in getting out of bootstrapping-mode and use the money we’ve fundraised to bring our business into reality.
What was the scope of their involvement?
We started off with a discovery phase. They took a week or two to define what we’re looking for and determining what type of app would be the best option. Once we decided to do a web app with Rootstrap, they built the customized frontend so users can sign up for classes. They’re also building out the infrastructure of the backend so we can keep track of our referees, session experience managers, and others.
What is the team composition?
We began the discovery phase with Ben (Founder & CRO, Rootstrap) and now Luciano (Product Owner, Rootstrap) is our lead.
How did you come to work with Rootstrap?
We decided to use their team after following a recommendation from a friend.
How much have you invested with them?
We’ve spent around $65,000, so far.
What is the status of this engagement?
Our engagement started in October 2019.
What evidence can you share that demonstrates the impact of the engagement?
So far, the development is going well. They’re on track with our initial timeline to successfully launch the web app.
How did Rootstrap perform from a project management standpoint?
Their team is very responsive. We mostly communicate using Slack, and we use it all day to address anything that needs attention. Since this is the first time we’ve developed an app, there have been a few miscommunications but nothing out of the ordinary. It’s like building a house, you can scope all you want, but until you actually start, you won’t know what’s going to happen.
What did you find most impressive about them?
The team leads have been very communicative. Any problem we have, they adapt immediately to help us. For example, we might need to cut down some areas of the scope, and Luciano is helping us make decisions on what we need now versus later.
Are there any areas they could improve?
It’d be helpful if they could do a week by week schedule so we have an idea of where we’re at in the process. It’s been a little challenging to know what comes next in the process beyond the timeline schedule we have.
Do you have any advice for potential customers?
Ask for a schedule upfront.
the project
Prototyping & UI/UX Design for Events Startup
“They’re truly capable of understanding how a typical user acts and thinks.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the creator of a mobile app that serves as a reverse auction platform for event tickets. It enables ticket resellers to sell their tickets instantly without having to create a listing. The platform features an automated bidding functionality that streamlines the resale process.
What challenge were you trying to address with Rootstrap?
We wanted to build a product prototype that we could take to investors and advisors. All we had was the concept, so we were looking for a tech partner that could help us flesh the idea out and create something tangible.
What was the scope of their involvement?
We first consulted Rootstrap about the app’s core functionalities and designs. In the design sprint that followed these talks, Rootstrap delivered wireframes: black and white sketches of what the app would look like.
Then, Rootstrap converted these wireframes into a colorful, high-fidelity prototype. Their UX/UI designers developed a clickable model which we were able to integrate into our pitch decks.
This high-fidelity prototype is different from an MVP, which we’re currently seeking funding for. It’s more of a click-through design model that showcases the app’s functionalities to prospective investors.
What is the team composition?
My primary point of contact was Ben (Tech Lead, Rootstrap), who served as a project manager that bridged the gap between myself and their designers. I also had several conversations with their founder, Ben (CEO, Rootstrap). I also worked with several designers, but I particularly recommend Santiago “Mojo” (Developer, Rootstrap).
How did you come to work with Rootstrap?
They were referred to me by someone in my school’s network. We interviewed several similar firms, but Rootstrap stood out to me because of their creative direction and understanding of the product. It was also convenient that they were located in LA since our business operates in the entertainment sector.
How much have you invested with them?
We’ve spent around $15,000 thus far.
What is the status of this engagement?
We began working together in January 2019 and wrapped up in July. We’re not currently working together, but I plan on re-engaging them when I have the funding to produce an MVP.
What evidence can you share that demonstrates the impact of the engagement?
It would be impossible to pitch my product without the prototype they’ve created, so I’m really grateful for their work. They really grasped my vision for the product; not only did they respond to my specific requests, but also implemented creative designs that I wouldn’t have come up with myself.
They also improved upon my ideas and requests, which I really appreciated. They’re truly capable of understanding how a typical user acts and thinks.
How did Rootsrap perform from a project management standpoint?
Their communication was incredible, which was a crucial component of our project’s success. We used email to communicate, and they were very responsive throughout the engagement. While the project’s development phase was priced at an hourly rate, the project manager gave me frequent updates free of charge.
What did you find most impressive about them?
They go above and beyond to take care of their clients. In one instance, one of their team members reached out to me when he was in town, doing technical work. Then, they took me out to dinner, where we discussed the project. You really get the sense that they work to ensure your satisfaction and success.
Are there any areas they could improve?
No, I can’t think of anything.
Do you have any advice for potential customers?
Be cautious of the road ahead, because it’s challenging to pitch a product to investors with just prototype designs. If you’re looking to build a full MVP with Rootstrap, expect additional steps and costs.
User feedback regarding the MVP was positive. Along with their skilled involvement in development work, Rootstrap significantly benefitted the client’s internal processes. Their collaborative approach complemented their responsive workflow.