Creative studio of brave ideas, people & solutions
twid is a creative studio of brave ideas/people/solutions and clients. We create love around brands and help them to stand out.
We start every project with research, so the brand gets a clear understanding of its clients. Our wildest solutions are always based on the analyst and deep understanding of the market, competitors, and the audience. This allows us to grasp people's attention and arouse strong emotions.
twid gathers 20+ experts from different fields. That's why we provide a truly wide range of services within the team: from creating a brand strategy to developing technical elaborations.
Here's what we can do for you
1. Brand strategy
It consists of market research, the study of competitors, products, and customers. In the end, you get a brand positioning model and an understanding of how your product/service differs from competitors.
2. Communication strategy
Based on desk research and interviews, we find insight and shape the communication of the brand. We show how creative ideas are distributed through different channels to provide a coherent impression.
3. Visual identity
Includes a system design as well as everything that will help clients recognize you: from logo and colors to social network content and merch.
4. Ad campaigns
It will allow you to speak out loud and develop your brand. our team leads ad campaigns production at all stages: from creative ideas, video production to further distribution.
5. Website and mobile app development
We have extensive experience and an impressive portfolio in this field. Our solutions include presentation websites on Tilda, as well as complex e-commerce solutions built from scratch.
additionally: naming, copywriting, sound design, 2D/3D graphics animation, product packaging design, book design.
UNIT, Jägermeister, Adam, Zibra, Roosh, Sas Agro
Zibra has launched a new solution for working with 3D objects in the Unity ecosystem. It is based on AI. To emphasize the human-machine interaction, we have created a dynamic brand identity created through machine learning. The combination of animalism and the aesthetics of artificial intelligence is a sharp, transparent and a bit rough image.
Zibra's design system is quite close to magic. But this's the magic of code. The project received Best of the Best Red Dot honour in 2021.
Check the full case here: https://twid.studio/en/projects/zibra/
Link to the website: https://zibra.ai
UNIT.City is the first innovation park in Ukraine. We have ongoing and award-winning relationships and already built a design system, created a number of campaigns and merch. Keep an eye on this truly amazing brand!
Check the full case here: https://twid.studio/en/projects/unit
Link to the website: https://unit.city
An orthodontist from Germany has patented a new device for easy expanding the upper jaw without risk of necrosis. The appliance needs a brand with a technological visual identity, an understandable video explainer and a website, as modern and innovative as the device is.
The initial brief was to create the image of the Terminator around the orthodontic appliance. Look how we disrupt classical medical aesthetics following this vibe.
The case is here: https://twid.studio/en/projects/phalanx
Link to the website: https://phalanx-m.se
The Sonora Inn is a historic hotel in downtown Sonora, CA. The history of this hotel refers to the Golden Era of Hollywood, where many movie stars stayed in the hotel. Also, various events and processes related to film production took place there. We put this part of hotel history as the basis of brand identity, transferring it in a modern way. The website has become a logical continuation of joint work on the brand.
Link to the website: https://thesonorainn.com
Our goal was the mental availability of Asian food. Something like a casual kitchen. At the same time, we had to be expressive, both in terms of the food court and digital. This was the positioning strategy, naming and identity.
We learned that our target audience needs something clear in name and price/quality/weight. It was supposed to be something familiar.
Check the full case by the link: https://twid.studio/en/projects/asiatchina/
''Shchastya Zdotovya'' (Happiness Health) is something you can wish your friends. Underground vertical farms, where a bunch of greenery is grown right in the middle of the city. By the way, the first in Ukraine! It is useful both for ecology and convenient for logistics.
The style of the site was to convey the right mood of the brand: lively, crunchy and appetizing. Therefore, the system is built on: rounded corners; big nice buttons; a juicy color palette; live animations and micro-animations; emotional photos. The website of "Shchastya Zdorovlya" became especially noticeable also because in such a category of goods nobody dares to bright communication.
Check the full case by the link: https://twid.studio/en/projects/shchastya-zdorovya
Link to the website: https://hh.farm
We have developed a unique visual identity with music drawings for the Taiwan Perinatal Center.
Here newli mothers return to harmony, calm rhythm after the birth of a child. Therefore, this mood formed the basis of the visual style with gentle notes. In addition to digital elements of visual style, we have developed an approach to interior design, staff uniforms, musical accompaniment and navigation.
Wordminds is a service that covers a wide range of language translations. The service has about 160 languages and a huge community of translators around the world. Our task was to develop a website that would serve as a perfect presentation for Wordminds and help to accept applications for translations, focusing mainly on the b2b segment.
Are you fascinated by the fact that machines are capable of learning? And artificial intelligence, which can write a symphony, make a masterpiece? We and Roosh team are. They create and invest in bold projects with machine learning and artificial intelligence. And we create a visual identity and sites for their projects. Such as Pawa, Zibra and Roosh Ventures website. And now we've done it for the parent brand.
Roosh and Roosh Ventures are related brands. And we decided to reflect this connection in the visuals as well. The aesthetics of racing games were taken as a basis. There are speed booster arrows in Roosh Ventures, so in Roosh the starting line checker became the key visual. Which is the space where the game starts.
We disassembled the checker into white and black blocks to use as a building material. If you want, you stretch, enlarge, build images and patterns. It can be scaled to any format.
Check the full case by the link: https://twid.studio/en/projects/roosh
Link to the website: https://roosh.tech
ADAM is a Ukrainian startup that has developed a technology for 3D printing human bones and organs. This is a truly revolutionary project in the field of medical technology. For this brand, we developed an identity in the form of presentations and additional video materials. After a successful start, the project began an active development and we made an advertising campaign.
Link to the website: https://adambioprinting.com
The main task of the video is to represent the vibe of Jägermeister brand in clubs and during nightly events. That's why we chose a short loop format with striking images and catchy graphics.
Since the video will be placed in dark rooms on large screens, in some cases behind a DJ desk, it should convey a raving and rebellious mood.
We played around with the image of -18 °C, which is a perfect temperature to taste Jägermeister.
Pawa is a bold young team that develops machine learning startups and products. Their story began with the big rollout of the Reface app.
The company asked us to help them find their visual identity. So we started with a strategy session with the Pawa team, where we formulated the positioning and outlined the basic principles on which the brand is based.
Pawa is all about team players. They provide their partners with the four driving forces that can turn an ML idea into a successful product. This is what we based their brand identity on: four heroes representing Growth, Machine Learning, Investment, and Product.
All the accompanying elements of the identity enhance the image of our heroes, portraying them as strong, eye-catching, and superhuman. As a result, we have a system where the distinctive handling of fonts and colours can act as a self-sufficient manifestation of the identity, while the characters can also be used individually, depending on the context.
Check the full case by the link: https://twid.studio/en/projects/pawa/
Link to the website: https://www.pawa.ai
SLOVA TECH PR → IS AN AGENCY THAT PROMOTES IT COMPANIES, STARTUPS AND VENTURE COMPANIES IN UKRAINE AND ABROAD.
"SLOVA" IS WORDS IN UKRAINIAN. AND WE BELIEVE IN THE POWER OF WORDS: ANY SITUATION, ANY IMAGE, ANY TASTE OR EMOTION CAN BE DESCRIBED WITH WORDS. OUR KEY PRINCIPLE: USING JUST TEXT AND NO IMAGES FOR INTERNAL MATERIALS.
OUR LOGO IS EVERYWHERE — IN ANY TEXT FIELD, IN ANY WORD PROCESSING APP. OUR LOGO IS IN ARIAL BLACK. IT IS ALWAYS USED WITH THE CURSOR SIGN AT THE END. AS ANY STORY IN DIGITAL WORLD STARTS WITH THIS SYMBOL: BE IT WORD, GOOGLE DOC, OR IPHONE NOTES.
HAVING COMPLETED BRAND IDENTITY, WE MOVED ON TO DEVELOPING A WEBSITE, WHICH WAS MEANT TO BE A DEMONSTRATION OF THE AGENCY'S STRONG PORTFOLIO.
THE CORNERSTONE OF THE WEBSITE WAS OF COURSE TEXT, WHICH GOT JUST AS MUCH OF OUR ATTENTION, AS THE DESIGN.
LINK TO THE WEBSITE: https://www.slova.agency
N1 is the first Ukrainian profile fintech fund.
Our collaboration began with the development of a brand strategy and a dynamic identity that reflects the spirit of the fund.
The site has become a logical continuation of joint work on the brand.
Link to the website: https://n1.fund
New brand, new company. Fresh and growing at a high pace. Quite traditional IT outsourcing with a broad profile. They had come in order to create an identity, the main carrier and indicator of which were the website. We focused on 2 audiences with polar characters. The first is serious large potential clients and investors. We had to show them reliability. The second is developers who didn't want to work in boring offices, but wanted a friendly brand.
Underscore was chosen as a key symbol, combined with the Swiss approach to layout and flowcharts as containers. We came up with the idea of using a mask in photos and videos. That's how the source of content generation came about. And a way to separate the brand from the category, while maintaining a smart mood.
Check the full case by the link: https://twid.studio/en/projects/_tacans/
Our task was to reflect the updated positioning and focus on the key value of UNIT – ecosystems. We had laid out everything on a clear logic, emphasize accents and made it conducive to interaction. Also, we paid special attention to that behind every reflected value there had been a real fact.
Check the full case by a link: https://twid.studio/en/projects/unit-website
Link to the website: https://unit.city
We developed a creative idea and made a video production of showreel for outstanding Ffface.me team. Follow the link to check it out!
We have requested to make a WOW effect website full of live cool ML-category roosh.vc.
We chose speed as the main criterion for this steepness.
This speed is embodied by a futuristic 3D car that accelerates with each scroll. To make her movement feel more natural, we did a trick. Horizontal scroll.
Link to the website: https://roosh.vc
TA Ventures is a venture company that invests in early-stage startups. The company's most recent focus is Mobility and Digital Health.
Our goal was to rebrand the company to enhance its current presence in the market, highlight it as a cutting-edge innovative player, as well as to establish its distinct image compared to other venture funds.
An additional task was to reduce the use of the company's full name - TA Ventures, and switch to the shorter version - TAV - instead.
We based brand identity on the modular mesh design, which determined logo and text block aesthetics. The mesh can be interpreted as a coordinate system that reflects the company's precision and systematic approach. The mesh also resembles longitudes and latitudes, thus conveying the worldwide idea.
Go to Web
As part of the overall rebranding, we've developed a website that highlights company strengths, special features and projects, as well as serves as a brand image presentation.
The website is also an information and education stop. Visitors can access useful resources for free in the Learning Center section, which includes news, feature articles, books, blogs and podcasts.
The website works fast on any device. It features light animation, well-structured information and smart accents.
Check the full case by the link: https://twid.studio/en/projects/tav
Link to the website: https://taventures.vc
BEEF is a restaurant that is already 10 years old. It can be said without exaggeration that this is the main meat restaurant in Ukraine. We faced the task of rebranding in order to refresh and make the image of the restaurant more relevant. Make it more open to helping attract new audiences while still being close to regular guests, of which BEEF really does have a lot. In addition, it was important to create tools for active digital communication.
The BEEF identity is a combination of understated typography based on the Helvetica Neue typeface and line graphics. Typography is responsible for directness and minimalism, while lines are responsible for the recognizable art component of the restaurant.
The new BEEF symbol is a bull's head formed from lines. The lines, which originate from the brand name, form the graphics. They can work as illustrations as well as functionally as separators.
We came up with a legend according to which the owner of the hotel, a certain Lumberjack, whom you rarely see, leaves various drawings on a forest theme. A similar craft delivery can be traced to all elements of identity, including through the active use of stamp printing.
Link to the website: https://www.hotellumberjack.com
Room8 Group, a Ukrainian group of game development companies, has launched a new brand. It was formed together with a studio that develops mostly mobile arcade games. Although the mobile platform is their focus, they are also involved in console development. So we had to give the studio a name and a visual identity.
In the naming, we wanted to take into account the extra effort that the studio team can make to the result. That's how Solid Bash was born. Energetic, emotional, a pleasant and phonetic interaction name. It has to cover a wide geography of the studio's clients – so that it can be easily heard and understood in any part of the world, even in a noisy bar.
The idea of identity grew out of the name itself – a strong effort that leaves its mark. So this mark has become our key visual technique.
We also took into account the usual style of mobile games: friendliness, naivety, and roundness. It usually does not involve a flat design. So we armed ourselves with bulk and skeuomorphism. Not only did all the flat parts become convex, but all the pictures in the model created as if they were finished with cement stones. Even the energetic and explosive plots of the illustrations we stylized and made softer and rounder. We were guided by the criterion that all elements should be so pleasing to the eye that you want to step on them, so we completely avoided sharp shapes. This approach reflects in the typography, which we made enlarged and friendly. So friendly that the headlines written in lowercase.
The color was also chosen according to the name. Our goal was to select one bright independent color that would inevitably dominate the identity. The choice fell on blue, because it successfully reflects the energy charge. And in combination with gray and white can look futuristic.
"They've created a fantastic brand for us."
twid handles every aspect of branding, including video production, media management, and content creation.
"They've created a fantastic brand for us."
May 7, 2019
The brand package is elegant and effective. twid distinguishes themselves through their creative ideas and efficient workflow.
The client submitted this review online.
Please describe your company and your position there.
I'm the co-founder of a company that provides cybersecurity services.
For what projects/services did your company hire twid?
We hired them for all our design and creative projects.
What were your goals for this project?
We wanted to build a creative, modern brand.
How did you select this vendor?
We searched for the best and most creative company.
Describe the project in detail.
They provide everything, including video production, creative materials, media management, branding, and style guides.
What was the team composition?
We work with a project manager and two designers.
Can you share any outcomes from the project that demonstrate progress or success?
They've created a fantastic brand for us.
How effective was the workflow between your team and theirs?
What did you find most impressive about this company?
Their team is extremely creative.
Are there any areas for improvement?
We expected a lower price.